Modern Apps : Native Apps vs. Hybrid Apps vs. HTML5

Screens are small, apps are big, and life as we know it is on its head again. In a world that's increasingly social and open, mobile apps play a vital role, and have changed the focus from what's on the Web, to the apps on our mobile device. Mobile apps are no longer an option, they're an imperative. You need a mobile app, but where do you start? There are many factors that play a part in your mobile strategy, such as your team’s development skills, required device functionality, the importance of security, offline capability, interoperability, etc., that must be taken into account. In the end, it’s not just a question of what your app will do, but how you’ll get it there.

• Native apps are specific to a given mobile platform (iOS or Android) using the development tools and language that the respective platform supports (e.g., Xcode and Objective-C with iOS, Android Studio and Java with Android). Native apps look and perform the best.
• HTML5 apps use standard web technologies—typically HTML5, JavaScript and CSS. This write-once-run-anywhere approach to mobile development creates cross-platform mobile applications that work on multiple devices. While developers can create sophisticated apps with HTML5 and JavaScript alone, some vital limitations remain at the time of this writing, specifically session management, secure offline storage, and access to native device functionality (camera, calendar, geo-location, etc.)
• Hybrid apps make it possible to embed HTML5 apps inside a thin native container, combining the best (and worst) elements of native and HTML5 apps.

Native Mobile Applications :

In a nutshell, native apps provide the best usability, the best features, and the best overall mobile experience. There are some things you only get with native apps:

Multi touch - double taps, pinch-spread, and other compound UI gestures

Fast graphics API - the native platform gives you the fastest graphics, which may not be a big deal if you’re showing a static screen with only a few elements, or a very big deal if you’re using a lot of data and require a fast refresh.

Fluid animation - related to the fast graphics API is the ability to have fluid animation. This is especially important in gaming, highly interactive reporting, or intensely computational algorithms for transforming photos and sounds.

Built-in components - The camera, address book, geo-location, and other features native to the device can be seamlessly integrated into mobile apps. Another important built-in components is encrypted storage, but more about that later.

Ease of use - The native platform is what people are accustomed to, and so when you add that familiarity with all of the native features they expect, you have an app that’s just plain easier to use.

Documentation - There are over 2500 books alone for iOS and Android development, with many more articles, blog posts, and detailed technical threads on sites like Stack Overflow.

HTML5 Mobile Applications :

An HTML5 mobile app is basically a web page, or series of web pages, that are designed to work on a tiny screen. As such, HTML5 apps are device agnostic and can be opened with any modern mobile browser. And because your content is on the web, it's searchable, which can be a huge benefit depending on the app (shopping, for example).

An important part of the "write-once-run-anywhere" HTML5 methodology is that distribution and support is much easier than for native apps. Need to make a bug fix or add features? Done and deployed for all users. For a native app, there are longer development and testing cycles, after which the consumer typically must log into a store and download a new version to get the latest fix.

In the last year, HTML5 has emerged as a very popular way for building mobile applications. Multiple UI frameworks are available for solving some of the most complex problems that no developer wants to reinvent. iScroll does a phenomenal job of emulating momentum style scrolling. JQuery Mobile and Sencha Touch provide elegant mobile components, with hundreds if not thousands of plugins that offer everything from carousels to super elaborate controls.

So if HTML5 apps are easier to develop, easier to support, and can reach the widest range of devices, where do these apps lose out? We already reviewed the major benefits of native development, so we'll just reiterate that you can't access native features on the device. Users won’t have the familiarity of the native look and feel, or be able to use compound gestures they are familiar with. But strides are being made on all fronts, and more and more functionality is supported by browsers all the time.

Hybrid Mobile Applications :

Hybrid development combines the best (or worst) of both the native and HTML5 worlds. We define hybrid as a web app, primarily built using HTML5 and JavaScript, that is then wrapped inside a thin native container that provides access to native platform features. PhoneGap is an example of the most popular container for creating hybrid mobile apps.

For the most part, hybrid apps provide the best of both worlds. Existing web developers that have become gurus at optimizing JavaScript, pushing CSS to create beautiful layouts, and writing compliant HTML code that works on any platform can now create sophisticated mobile applications that don’t sacrifice the cool native capabilities. In certain circumstances, native developers can write plugins for tasks like image processing, but in cases like this, the devil is in the details.

On iOS, the embedded web browser or the UIWebView is not identical to the Safari browser. While the differences are minor, they can cause debugging headaches. That’s why it pays off to invest in popular frameworks that have addressed all of the limitations.

You know that native apps are installed on the device, while HTML5 apps reside on a Web server, so you might be wondering if hybrid apps store their files on the device or on a server? Yes. In fact there are two ways to implement a hybrid app.

Local - You can package HTML and JavaScript code inside the mobile application binary, in a manner similar to the structure of a native application. In this scenario you use REST APIs to move data back and forth between the device and the cloud.

Server - Alternatively you can implement the full web application from the server (with optional caching for better performance), simply using the container as a thin shell over the UIWebview.

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Creating a mobile-ready ecommerce website

The mobile business has seen exponential development in the course of recent years. Truth be told, versatile movement now speaks to 13 percent of all Internet activity, as indicated by an article by Forbes. This number is required to develop, particularly with the quantity of American buyers changing from conventional portable workstations and PCs to mobile phones, tablets, and e-perusing gadgets. As an ecommerce site proprietor, you need to awe these cutting edge versatile customers with a portable prepared site that suits their requirements.

Why Go Mobile?

Mobile is turning into the quickest developing stage and the quantity of customers utilizing Mobile phone is growing quickly every year. As per Pew Research Center, just about 33% of Americans utilize tablets — which is two percent higher than it was three years back. Starting right now there are around 1 billion cell phone clients and that number is relied upon to develop as more cellphone organizations eliminate conventional cell phones and just offer cell phone gadgets. The measure of Mobile movement on the web is relied upon to surpass conventional PC activity inside the following couple of years; in this manner, an ecommerce website that isn't mobile-prepared won't go far. Having a Mobile ready ecommerce site is an unquestionable requirement. When you offer clients the capacity to shop while they're out anyplace and on any gadget, you are no longer restricted to the clients who are at home before a PC screen. Clients can see a result of yours in the city and in a split second get it — which implies no danger of them neglecting to buy later. Despite the fact that PC movement still overwhelms ecommerce, it's imperative you have mobile choices to get those cutting edge customers.

Use a More App-Like User Experience

Mobile applications offer clients usefulness and speed. Your portable e-commerce site ought to have an application like ordeal that gives clients usefulness despite the fact that they're on a cell phone. Sliding menus are an unmistakable component of application like portable destinations — making it simple for clients to discover what they're searching for. Checkout ought to likewise be simple, with fast get to catches.

Include Zooming and High-Quality Image Galleries

As an ecommerce store, you depend on item pictures to offer themselves. A portable screen is littler than your normal PC screen; in this manner, you require item photographs to at present champion notwithstanding when they're a tenth of the size. Your format ought to offer a zoom highlight that permits the client to focus on points of interest of the item. In the event that a client needs to hold up until they get before a standard site to survey your items, it's far-fetched they will do as such.

Add Location Detection Features

A mobile-ready site can highlight geo-area administrations. These track where your mobile friendly client is shopping from and can compute shipping, give them items applicable to their range, and so on. In the event that you have a nearby customer facing facade notwithstanding your online ecommerce store, having auto-recognize area elements can direct people to your neighbourhood store also. You can likewise include stock check highlights — filling clients in regarding whether an item is in stock at their neighbourhood store versus on the web.

Integrate Social Media

Web-based social networking sends high volume portable activity once a day. By coordinating web-based social networking into ecommerce store, you can draw in with your clients better. Customers will probably share your items and aides via web-based networking media by means of their cell phone than the web. Search for an ecommerce versatile site layout that has online networking combination abilities so you can connect with your informal organization profiles in a flash.